May 23, 2017 9:38 AM
Nati Tucker and Avi Bar-Eli
The campaign is designed to encourage Israeli industry to use natural gas and thus reduce costs and air pollution, the ministry says
The Energy Ministry is investing 7 million shekels ($2 million) in a PR campaign designed to win the public over to its side after suffering the wrath of social justice protesters and heavy criticism over the government’s natural gas policy.
The campaign was launched last week and will target opponents of the offshore gas policy. The initial message includes the slogan “Run and bury it deep in the ground” − apparently a gibe at Israelis seeking to hinder the exploitation of the country’s abundant natural gas reserves discovered earlier in the decade.
On Sunday the ministry, whose full name is the National Infrastructure, Energy and Water Ministry, unveiled a video explaining the advantages of natural gas. But it also has other promotional material that has been described as targeting critics of the government’s policy.
Nati Tucker and Avi Bar-Eli
The campaign is designed to encourage Israeli industry to use natural gas and thus reduce costs and air pollution, the ministry says
The Energy Ministry is investing 7 million shekels ($2 million) in a PR campaign designed to win the public over to its side after suffering the wrath of social justice protesters and heavy criticism over the government’s natural gas policy.
The campaign was launched last week and will target opponents of the offshore gas policy. The initial message includes the slogan “Run and bury it deep in the ground” − apparently a gibe at Israelis seeking to hinder the exploitation of the country’s abundant natural gas reserves discovered earlier in the decade.
On Sunday the ministry, whose full name is the National Infrastructure, Energy and Water Ministry, unveiled a video explaining the advantages of natural gas. But it also has other promotional material that has been described as targeting critics of the government’s policy.
